The Magic of Steam
With the introduction of the Model 735
Stanley the Stanley Motor Carriage Company took up a vigorous advertising
campaign touting the advantages of the steam car over the "internal
explosion engine" powered automobile. This brochure
provides interesting insight into how the steam car was being marketed in
1918 when the Model 735 was introduced. By this time the internal
combustion engine powered automobile had already reached dominance over the
steam car so Stanley was taking a different approach.
As you read through the pages of this
brochure you will notice that Stanley made great effort to point out that
there are minimal electrics (only the lights), no clutch or transmission, no
carburetor, and no high-voltage ignition system on a Stanley. An
emphasis is placed on the fact that the technology of a Stanley has been
around for over 100 years; is extremely simple; totals about three dozen
moving mechanical parts; is a proven technology; and has been refined to the
highest extent possible. Perhaps the most interesting argument
revolves around the idea that the public demanded internal combustion
engine powered cars because there are more of them therefore they must be
better! and that early automotive engineers were obsessed with obtaining
"power directly from fuel".
This booklet is an excellent example of
marketing. We hope that you enjoy reading it and find the material
presented interesting reading.
Click on the image at the left to view the brochure in PDF format. The
centerfold of the brochure is reproduced at the end so that you can see it
as an entire page.
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